Smylyx / About & founder
Small studio,
senior thinking.
Smylyx exists to give ambitious teams direct access to senior, cross-disciplinary expertise — without the overhead and hand-offs of a big agency.
Smylyx studio
Anton is the founder and principal consultant of Smylyx, and leads every engagement personally. He brings strategy, technology and design together under one roof — so clients get joined-up, senior thinking instead of a relay race between departments.
His work spans management and IT consultancy — sourcing, procurement and governance — through to custom software and app development and the design systems that make products a pleasure to use. The approach is consistent: understand the problem deeply, then build the smallest thing that solves it beautifully.
- Strategy, roadmaps & management consulting
- IT sourcing, procurement & governance
- Software & app development
- Product & UX design and research
Senior-led
You work directly with the founder — no junior hand-offs.
The person you meet at the first conversation is the person who does the work. Nothing is passed down to a delivery team you have never met, and nothing is quietly re-scoped to fill a bench.
Cross-disciplinary
Strategy, IT, engineering and design in one place.
Because the same person holds the strategy, the procurement and the build, decisions do not get lost in translation between departments — and the trade-offs are made once, in the open.
Honest
Clear scope, clear pricing, and straight advice — even when it’s “you don’t need this.”
We would rather lose a piece of work than sell you something you will regret. If an off-the-shelf product does the job, we will tell you which one and step back.
The company
Registered, and straightforward about it.
SMYLYX LTD is a private limited company registered in England & Wales (No. 10325550), based at 1st Floor Prospect House, Rouen Road, Norwich, Norfolk, NR1 1RE.
We are a merchant of record for everything sold on this site: all fees are for consultancy services or digital products supplied by us directly. We do not receive, hold or transmit funds on behalf of third parties, and we hold no reseller or commission arrangements with any vendor we might recommend.
- Legal name
- SMYLYX LTD
- Company number
- 10325550
- Incorporated in
- England & Wales
- Registered office
- Norwich, Norfolk
- Founder
- Anton Joha
- Enquiries
- welcome@smylyx.online
Work with Anton
Tell us about your project and we’ll set up a free consultation.